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Repetition can be an easy and often overlooked way
to market your business.

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Repetition, the act of doing something again, plays an important role in customer awareness. Have you ever had a song from a commercial you’ve seen on TV a million times, get stuck in your head for days? Every time you saw the product after that, you probably started humming that same tune again. If so, then that company has achieved its goal, to make you remember their product whether you wanted to or not.
Companies spend millions of dollars each year on advertising, yet the ones who really seem to succeed are those that potential customers see continuously day to day. Their billboards, television and radio commercials, phamplets, and various other sundries are at our every turn. Customers remember their ads and catch phrases because they have no choice but to be constantly reminded.
Repetitive advertising does not have to come with an enormous price tag, though. There are many low-cost 		advertising methods, such as using the same flyer, commercial, or post card multiple times. By sending the same information to the customer again and again, you are reminding him of something he might have forgotten from the flyer he threw away previously. How many times have you looked at your grocery list before you went shopping and still forgot something? The list did not change each time you read it, the same information was presented to you each time, yet you still did not remember everything on it.
The more times a customer is presented with information, the more likely he is to remember what was presented to him. By repeating what you want the customer to remember about your product, you can create a nongeneric response to a generic need. For instance, if you cut your finger you do not reach for a bandage, you reach for a Band-aid®.
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