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Keep it Simple
Keep it simple and you may be able to
reach a broader audience.

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Simplicity can be the hardest attribute to maintain throughout a design. Overabundancy of information is the usual culprit in the destruction of simple design. When designing an informational product, however, it is necessary to keep the flow of information as simple as possible.
It has been said that as a whole, the general public is stupid. And, for the most part, this is true. Millions of people make up the general public, and each individual specializes in a specific area of expertise. It is virtually impossible for every single person to know everything about every possible topic at one time. In reality, we must deal with information that must be presented to people who have varying degrees of knowledge about varying subjects. Thus, the requirement for simplicity must be met in order for the general public to truly comprehend the information it receives.
 Information wears many masks. Colors, shapes, textures, and the written word all express different types of information and contribute to the overall package. By limiting the quantity of elements, visual and textural communication becomes simplified. Another way of minimalizing information is to use text that is easy to understand and easily read. In other words, do not overfill the text content with a bunch of technical terms, overcomplicated words, or indecipherable sentence structures. By keeping it simple, information can be passed to a broader audience.
This technique may also be used in industry specific scenarios. In this situation, however, technical terms may be used, but keep them on a level consistant with the normal usage.
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